In a recent announcement, Gearbox has confirmed that the standard edition of Borderlands 4 will be priced at $70, dispelling earlier concerns about a potential $80 price tag. This decision comes after CEO Randy Pitchford faced backlash for his remarks implying that “real fans” would find a way to pay higher prices. The confirmation of the $70 price point aims to reassure gamers while also addressing the rising costs associated with game development.