Sanrio, the beloved creator of Hello Kitty, is stepping into the gaming world with the launch of Sanrio Games, aiming to tap into the fast-growing global gaming market. This strategic move will see the introduction of a party game for Nintendo Switch and Switch 2 formats, with ten titles planned over the next three years. The first game is set to debut this fall, showcasing a vibrant world where players can create avatars and interact with a plethora of Sanrio characters.

The beloved Sanrio characters have made their way into the mobile gaming world with the launch of Hello Kitty Merch Match, a free-to-play 3D puzzle game now available in 144 countries and regions. This exciting new game invites players to tap on three matching merchandise items featuring their favorite characters, offering a delightful experience for fans of all ages. With over 1,000 unique character items to collect, Hello Kitty Merch Match not only provides engaging gameplay but also taps into the nostalgia of Sanrio’s iconic characters.