Sanrio, the beloved creator of Hello Kitty, is stepping into the gaming world with the launch of Sanrio Games, aiming to tap into the fast-growing global gaming market. This strategic move will see the introduction of a party game for Nintendo Switch and Switch 2 formats, with ten titles planned over the next three years. The first game is set to debut this fall, showcasing a vibrant world where players can create avatars and interact with a plethora of Sanrio characters.