Sony has recently acknowledged that its transition towards live-service games has not gone as smoothly as anticipated. During the Q1 2025 Earnings Call, CFO Lin Tao admitted that the company has faced numerous challenges in this shift, particularly following the postponement of key titles like Concord and Marathon. This candid recognition highlights the difficulties the gaming giant is experiencing as it attempts to pivot from its traditional focus on single-player experiences to a more dynamic, service-oriented model.

In a recent Q&A session, Sony’s CFO Lin Tao provided a promising update regarding the anticipated release of the game Marathon, stating it is expected to launch by the end of March 2026. This announcement comes after the game’s delay, which was initially set for September 23, 2025, and reflects the company’s commitment to refining the game based on community feedback. Tao emphasized that while they are optimistic about the launch, it is not yet a formal commitment, highlighting the ongoing development modifications.